Cold brew has taken over summer menus, home kitchens, and Instagram feeds. But with all that attention comes plenty of confusion. Is it stronger than espresso? Does it have to steep overnight? Is it just iced coffee with a new name?
Let’s clear things up.
Myth #1: Cold Brew Is Just Iced Coffee
Nope. Cold brew is brewed cold, not brewed hot and then poured over ice. That means the coffee grounds steep in cold water for 12 to 24 hours, extracting fewer bitter compounds and more natural sweetness. The result? A smooth, low-acid cup with a chocolatey body.
Think of it this way: iced coffee is a shortcut. Cold brew is a craft.
Myth #2: Cold Brew Has More Caffeine Than Espresso
Not always. Cold brew is often brewed as a concentrate, which can have more caffeine per ounce. But when it's diluted to drinkable strength, the caffeine content is similar to or even lower than a cup of hot coffee. Espresso still wins the caffeine-per-ounce battle.
What cold brew does offer is a longer, smoother buzz without the bitterness that turns people off stronger brews.
Myth #3: Cold Brew Takes Forever
While a full batch can take 12–24 hours to steep, you don’t have to wait. That’s why we make it for you.
Our ready-to-drink cold brew cans are steeped slowly for smoothness and served chilled for instant refreshment. Zero wait. Zero hassle.
And if you do want to brew it yourself, our beans are perfectly roasted to bring out chocolatey and nutty notes when brewed cold.
The Real Deal
Cold brew isn’t just a trend, it’s a brewing method that makes coffee taste great, especially in warm weather. If you’ve never tried it (or if you’ve only had the bitter kind), now’s the time. It’s gentle on the stomach, smooth on the palate, and versatile enough for every kind of drinker.
Whether you sip it straight, mix it with milk, or pour it over ice cream, cold brew is your summer coffee hero.