We get it, pre-ground coffee is easy. You scoop, brew, and move on with your day. But if you really want to start learning about coffee and become an expert, listen in...
Here’s the problem: the moment coffee is ground, it starts losing its flavor. Fast. Like, within minutes fast. That rich aroma you smell when you open a fresh bag? That’s flavor escaping into the air.
So What’s the Big Deal with Grinding Fresh?
Grinding your coffee right before brewing keeps more of the natural oils, aromatics, and subtle tasting notes intact, things like chocolate, citrus, florals… all the good stuff.
Pre-ground coffee?
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Oxidizes faster
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Stales faster
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Brews flatter
But Is It Always Bad?
Not really, it’s just not ideal. If you buy pre-ground coffee and brew it quickly, you’ll still get a solid cup. But if your bag sits for a few days (or weeks) after opening, it’s like drinking a faded version of what it could’ve been.
What to Do Instead
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Grind fresh. A burr grinder makes a huge difference.
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Buy in smaller amounts. Don’t stock up for months.
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Store it right. Airtight, away from light, heat, and moisture.
Too Busy to Shop?
We roast and ship our beans the same day, so if you want to get it delivered same day, they’ll be fresher than what’s been sitting on a store shelf for weeks. And with a burr grinder as well, you'll never want to go back to pre grounded coffee.